The Producer’s Statement is one of the most important sections in any TV series proposal.
It’s where you, as the producer, write why the central theme of the show is important to you, and why it’s important to the rest of mankind, in your opinion. You explain why the theme is an issue worth questioning and exploring. You expand on what the audience will take away from it (hopefully).
Here are three steps that I’d like to suggest that you follow when crafting your producer’s statement:
Pause and ask yourself what you really feel about the main characters of your story. What do they really mean to you? What do you really feel about the issue that you are exploring? You probably will want to pause in a peaceful, quiet environment, away from distractions and noise, and look deep into your heart in order to answer this question.
2. Overcome the Fear of What You Find In Your Heart
I don’t use the word “heart” lightly here. It’s important that you write your producer’s statement from your heart and be completely honest. Most of the time, you will find that the reason why the story is important to you is because of something that happened in your own life. Recount that anecdote in your producer’s statement, and mention it in the pitch when the time comes for pitching.
It’s not easy bearing your soul to the world. There’s always the fear that people will disagree with you, or worse, not care at all what you think or feel. That’s fine. Overcome that fear. At such instances I like to remind myself of these words, which I read once a week, for now, until they’re etched into my memory:
“We seem to assume that the more perfect we appear — the more flawless — the more we will be loved. Actually, the reverse is more apt to be true. The more willing we are to admit our weaknesses as human beings, the more lovable we are.”
— Everett Shostrom, Man The Manipulator”
3. Write the Producer’s Statement, then revise it.
Once you are done with writing the rest of the proposal, you should probably come back and revise the Producer’s Statement, because you will have made some discoveries along the way as you wrote the proposal. Making discoveries along the way is a good sign. It means that you’re not injecting your own prejudices and pre-conceived ideas into the story. That makes for honest story-telling, and emotional honesty is the story-tellers primary responsibility.
I still remember how I used to freeze up when facing the blinking cursor at the Producer’s Statement section of a proposal I was writing. But with these three steps, what used to be a herculean task is now much more manageable. I hope it will also be the same for you.